Tutu Couture International LLC, including, individually and collectively, our officers, directors, agents, employees, representatives, shareholders, parents, partners, independent consultants, licensees, affiliates, subsidiaries, related entities, successors and assigns (“Tutu Couture”, "we", "our", or "us"), respects the rights of our online visitors ("you", "your", or "yours") and recognizes the importance of keeping your personal information safe. This Privacy Policy describes the types of personal information we collect when you visit the website ("Site"), how we use the information, with whom we share it, the choices you can make about our collection of information, the use and disclosure of the information, and how you may access the information you provide to us. We also describe the measures we take to protect the security of the information and how you can contact us about your privacy rights.

The term "Personal Information", as described below, refers to the information by which you or the device you are using to connect to the internet can be identified. By providing your Personal Information to us, you signify your acceptance of this Privacy Policy and agree that we may collect, use and disclose your personal information as described in this Privacy Policy. This Privacy Policy is incorporated into, and made part of, the Website Terms of Use and Terms and Conditions that are posted on the Site which govern, in general, your use of the Site. We will use your information only for the purposes set out below.

Please exit the Site immediately if you do not accept this Privacy Policy or are accessing the Site in a country or other territory where use of the Site is not permitted.


If you are under 18, we require that you inform a parent or guardian about this Privacy Policy and the Website Terms of Use and Terms and Conditions and obtain his or her consent to the Privacy Policy and the Website Terms of Use and Terms and Conditions before registering with Tutu Couture to place an order on our Site.


The following information is provided by Tutu Couture to enable our online visitors to be fully informed of our Privacy Policy. The Site collects certain information when you interact with the Site. For example, the Site may collect Personal Information which is data that can be used to identify an individual, as defined by applicable law. The Site may also collect data that does not identify you specifically.

We may obtain Personal Information about you from various sources, including this Site, mobile applications, when you call or send an email to us or communicate with us through social media, or when you participate in events and or other promotions. We may also obtain information about you from our affiliate companies, and other third parties.

The types of Personal Information we may obtain include:

  • Information that you provide by filling out forms on the Site, including your name, postal and e-mail addresses and phone numbers. This includes when you register to use the Site; enter a competition or promotion sponsored by Tutu Couture; complete a survey or questionnaire; or report a problem with the Site
  • Your correct date of birth, which we may require that you submit accurately to ensure that you do not access the Site if you are not of a legal age to purchase items offered for sale on the Site.
  • Your contact information (such as your name, Twitter handle, postal and email address, and phone numbers)
  • Contact information of friends or other people you would like us to contact
  • Username and password for the account you may establish on our Site.
  • Payment details (including payment card number, security code, expiration date, cardholder name and billing address)
  • Shipping information (including the shipping address and phone number)
  • Demographic information (such as age, date of birth, ethnic identity and gender)
  • Information you provide by interacting with us through social media, including photographs
  • Location information, such as real-time geographic location of the device on which you install our mobile applications
  • Shopping behavior and preferences, and a record of the purchases you make on our Site
  • Other details that you may submit to us or that may be included in the information about you provided to us by third parties.


In addition, when you visit our Site or use any of our mobile applications, we may collect certain non-personal information by automated means, such as cookies and web beacons. A “cookie” is a text file that websites send to a visitor’s computer or other internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser. A “web beacon,” also known as an internet tag, pixel tag or clear GIF, is used to transmit information back to a web server. We also may use a tracking technique that employs embedded URLs which allow certain non-personal information to follow you as you navigate the Site, and which may also be used beyond the session. We also may use third-party website analytics tools (such as Google) that collect information about visitor traffic on our Site and mobile applications. The information we may collect by automated means includes:

  • Information about the devices our visitors use to access the internet (such as the IP address and the device, browser and operating system type)
  • URLs that refer to visitors to our Site
  • Dates and times of visits to our Site
  • Information on actions taken on our Site (such as page views and site navigation patterns)
  • A general geographic location (such as country and city) from which a visitor accesses our Site
  • Search terms that visitors use to reach our Site

This non-personal information may be used by us for demographic purposes, analysis of trends, interests and needs, and to improve and enhance the Site and our products and services. We reserve the right to use or disclose such non-personal information in any manner.


Tutu Couture collects personal information in several ways when you place an order, buy a gift certificate or register with the Site. If an order is placed with us, we need to hold personal information including your name, email address, phone numbers, home address, shipping and payment card billing address(es) so that we can process and fulfill your order. We only save payment card information for those customers that have registered on the Site.

However, saved payment card information will never be shared with third parties and will only be used to process your order, using our payment partner’s systems. These third party service providers are solely responsible for securely storing all such information and we have no responsibility or liability with respect to the secure storage of such information. Additionally, we may also obtain information as a result of authentication or identity checks. Sometimes we may ask for your telephone number. This number may be given to our courier for delivery services. These details allow us to process your order and to let you know the status of your order.

When you register with Tutu Couture, you will be offered the opportunity to opt out of our email newsletter and other service and product updates. If you choose to opt-out, we will not send you alerts for new products, features or enhancements; special offers; or announcements of events of interest.

Finally, we may use your Personal Information for our internal marketing and demographic studies, together with non-personal data to monitor customer patterns so we can consistently improve our site design to better meet our visitors’ needs. If we change our policy on disclosure to others, we will inform you and give you the choice of opting out. We may use the information we obtain about you to:

  • Register you for membership at our Site, and manage and maintain your account on the Site
  • Process, validate, confirm, verify, deliver and track your purchases including processing payment card transactions, arranging shipping and handling returns and refunds, and contacting you about your orders, including by telephone
  • Maintain a record of the purchases you make on our Site
  • Respond to your questions and comments and provide customer support
  • Communicate with you about our products, offers, and promotions, and offer you products we believe may be of interest to you
  • Enable you to communicate with us through our blogs, social networks and other interactive media
  • Manage your participation in promotions
  • Tailor our products to suit your personal interests and the manner in which visitors use our Site, applications and social media assets
  • Operate, evaluate and improve our business and the products we offer
  • Analyze and enhance our marketing communications and strategies including by identifying when emails sent to you have been received and read
  • Analyze trends and statistics regarding visitors’ uses of our Site, mobile applications, and social media assets, and the purchases visitors make on our Site
  • Protect against and prevent fraud, unauthorized transactions, claims and other liabilities, and manage risk exposure, including by identifying potential hackers and other unauthorized users.
  • Enforce our Website Terms of Use and Terms and Conditions
  • Comply with applicable legal requirements and industry standards and our policies

In addition to the data uses described above, we may use the information collected through cookies and other automated means to uniquely identify the electronic shopping basket you may create on our Site and enable you to retrieve shopping baskets you previously created. We also may use cookies to identify and authenticate visitors.

We may combine the information we collect with publicly available information and information we receive from our affiliate companies, and other third parties. We may use that combined information to enhance and personalize your shopping experience with us, to communicate with you about products and events that may be of interest to you, for other promotional purposes, and other purposes described in this section.

We also may use the information we obtain about you in other ways for which we provide specific notice at the time of collection.


We do not sell or otherwise disclose Personal Information about you, except as described in this Privacy Policy.

We may share the Personal Information we collect with our affiliate companies and other third parties for the purposes described in this Privacy Policy, including to communicate with you about products and offers, events and promotions that we believe may be of interest to you. We also may share personal information with our service providers who perform services on our behalf. These service providers are not authorized by us to use or disclose the information except as necessary to perform services on our behalf or comply with legal requirements.

We also may disclose Personal Information about you (i) if we are required to do so by law, regulation or legal process (such as a court order), (ii) in response to a request by governmental or law enforcement authorities, (iii) when we believe disclosure is necessary or appropriate to prevent physical harm or financial loss or in connection with an investigation of suspected or actual illegal activity for which we reserve the right to report such suspected illegal activity to law enforcement personnel for investigation and possible prosecution, or (iv) to otherwise protect our rights. Disclosure may include sharing information with other companies and organizations to protect against fraud or credit risk. We also reserve the right to transfer Personal and Non-Personal Information we have about you without obtaining your consent in the event we sell, merge or transfer all or a portion of our business or assets. Following such a sale, merger, or transfer, you may contact the entity to which we transferred your Personal Information with any inquiries concerning the processing of that information.


We offer you certain choices about what information we collect from you, how we use and disclose the information, and how we communicate with you.

You may withdraw any consent you previously provided to us or object at any time on legitimate grounds to the processing of your Personal Information. We will apply your preferences going forward. In some circumstances, withdrawing your consent to Tutu Couture’s use or disclosure of your Personal Information will mean that you cannot take advantage of certain Tutu Couture offerings or Site features.

Here are the choices we have to offer:

Sharing information with business partners

You may direct Tutu Couture not to share your Personal Information with our business partners for those partners’ own purposes. To do so, please email us If you opt out, we will continue sharing your information as otherwise described in the ‘Information we share’ section of this Privacy Policy, including with our service providers, to fulfill your requests and to comply with legal requirements.

Email marketing

You may choose not to receive marketing email communications from us by clicking on the unsubscribe link in the marketing emails or by adjusting your email preferences using the online account you may establish on our Site.

Web analytics

You may opt out of the aggregation and analysis of data collected about you on our Site by our web analytics vendor by clicking here and selecting the opt-out link at the bottom of the linked site. For opting out of the aggregation and analysis of data collected about you on our mobile sites, click here.

Geo-location information

When you use a Tutu Couture application on your mobile device, you may choose not to share your geo-location details with us by adjusting the device’s location services settings. For instructions on changing the relevant settings, please contact your service provider or device manufacturer.


We use ‘cookies’ to help us gather and store information about visitors to our Site. A cookie is a small data file that our server sends to your browser when you visit the Site. The use of cookies helps us to assist your use of certain aspects of the Site. You can delete cookies at any time or you can set your browser to reject or disable cookies. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to the Site.

We use cookies for the following purposes:

  • Traffic monitoring, for example, the IP address from which you access the Site, the type of browser and operating system used to access the Site, the date and time of your access to the Site, the pages you visit, and the internet address of the website from which you accessed our Site.
  • To recognize repeat visitors for statistical/analytical purposes

We may connect the information that we collect through cookies with other Personal Information that you provide to us. Such purposes are:

  • To customize or personalize your experience of the Site, for example, so that we may greet you by name on the Site
  • For transactional purposes, such as payment card sales
  • To monitor your use of the Site in order to make our communications with you as relevant as possible, for example, by sending you email communications relevant to the parts of the Site that you visit most often or by letting you know about features of the Site that you have not accessed previously.

California residents

If you are a California resident, you may request that we provide to you (i) a list of the categories of Personal Information about you that Tutu Couture has disclosed to third parties for the third parties’ direct marketing purposes during the calendar year preceding your request, (ii) the names and addresses of such third parties, and (iii) if the nature of the third parties' business cannot reasonably be determined from their names, examples of the products or services marketed, if known to Tutu Couture, sufficient to give you a reasonable indication of the nature of the third parties’ business. To submit your request, please email (insert email here) with the subject line “California Privacy” and state your request in the body of the email.


You may obtain a copy of certain Personal Information we maintain about you or update or correct inaccuracies in that information using the online account you may establish on our Site. Only you or, upon your request, the Customer Service department, may access your personal data from the Site using your user name and password. You can change or delete saved payment card details each time you make a purchase. You will also be able to delete saved payment card details by adding or editing a shipping/billing address. If you change your billing or shipping address while your order is still being processed, the order will be re-processed through customer finance check. In addition, if you believe other personal information we maintain about you is inaccurate, you may request that we correct or amend the information by contacting us as indicated in the “How to Contact Us” section of this Privacy Policy. If we deny an access request, we will notify you of the reasons for the denial.


Our Site may contain links to other websites for your convenience and information. These websites may be operated by companies not affiliated with Tutu Couture and the fact that we have provided a link to a website is not an endorsement, authorization, sponsorship, or acknowledgement of affiliation with respect to such website, or with respect to any products, information or content on the website, or the website’s owners. This Privacy Policy applies solely to this Site and, unless specifically stated on this Site, we are not responsible for such other websites or service providers. Linked websites may have their own privacy notices, which you should review if you visit those websites. We are not responsible for the content of any websites not affiliated with Tutu Couture, any use of those websites, or those websites’ privacy practices.


When we obtain personal information about you, we may process the information outside of the country in which you are located, including in the United States. The countries in which we process the information may not have the same data protection laws as the country in which you are located. In such instances, we will protect your information as described in this Privacy Policy.


We maintain administrative, technical and physical safeguards designed to assist us in protecting the Personal Information we collect against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. For example, we use encryption to protect certain purchase information while in transit.

Please note that no electronic transmission of information can be entirely secure. We cannot guarantee that the security measures we have in place to safeguard personal information will never be defeated or fail, or that such measures will always be sufficient or effective.

To further protect yourself, you should safeguard your Tutu Couture account user name and password and not share that information with anyone. You should also sign off your account and close your browser window when you have finished your visit our Site. Please note that we will never ask for your Tutu Couture account user name or password via email.

You agree to assume all risk in connection with the information provided to us or collected by us when using the Site. It is your responsibility to keep confidential any password required to access certain areas or features of the Site.


Tutu Couture does not direct its Site to children under the age of thirteen and we do not knowingly request, collect or store Personal Information from anyone under the age of 13 and will take the appropriate steps to delete any such information we become aware of that has been submitted to the Site. We require registered users of the Site to be at least eighteen years old. If we learn that a registered user is under eighteen years of age, we will promptly delete any Personal Information that the individual has provided to us.


This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our Personal Information practices. We will post a prominent notice on the Site to notify you of any significant changes to our Privacy Policy and indicate at the bottom of the notice when it was most recently updated.


If any provision in this Privacy Policy is held invalid or unenforceable by a court of competent jurisdiction, that provision shall be construed in a manner consistent with the applicable law to reflect the original intent of the provision, and the remaining provisions of this Privacy Policy shall continue in full force and effect.


This Privacy Policy and all matters relating to your access to, and use of, the Site shall be governed by the laws of the State of New York without regard to its conflict of laws. Any dispute arising out of or relating to this Privacy Policy or your access or use of the Site shall be subject to the exclusive jurisdiction of the federal courts in New York County, New York or the state courts in New York County, New York, and you hereby submit to the personal jurisdiction of such courts.


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If you have any questions or comments about this Privacy Policy, or if you would like us to update information we have about you or your preferences, please contact us by email at:

You may also write us at:

Tutu Couture
31 W.34th Street 9th Floor
New York, New York 10001 

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